Viktor Gyokeres has smashed Arsenal’s shirt sales record in the days after his signing was confirmed.
Following weeks of arduous negotiations with Sporting Lisbon, the Gunners at last officially announced the Swede as an Arsenal player on Saturday in a deal worth £64million.
The news sent Arsenal fans into a frenzy, with an announcement video adding to such excitement as it was revealed the club’s new frontman will wear the iconic No 14 shirt, previously worn by club icon Thierry Henry.
It was thought that Gyokeres would have preferred No 9 – currently Gabriel Jesus’ number – but later expressed his desire to follow in the Frenchman’s footsteps.
To mark his much-anticipated arrival, Arsenal offered to print Gyokeres’ name and number on next season’s shirts for free, a service which would usually cost £16.
And the promotional move has been met by a wave of enthusiasm, with Arsenal fans flocking to the club store and website to get their free Gyokeres jerseys before the deadline on Thursday.
Viktor Gyokeres has smashed Arsenal ‘s shirt sales record in the days after his signing was confirmed
The Swede will wear Arsenal’s iconic No 14, previously worn by club icon Thierry Henry
He was officially unveiled as an Arsenal player on Sunday in Singapore
Early figures even suggest that ‘No 14 Gyokeres’ shirt sales have eclipsed those of any signing in recent history, with the staggering numbers only going to increase before the end of the deal on Thursday.
More to follow.
