REIMS striker Hugo Ekitike has rejected a move to Newcastle.
The Toon, who had an earlier bid of £29million turned down, matched the £33m asking price the Ligue 1 side were requesting.
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But the player has now opted out of any potential deal.
Ekitike, 19, has scored eight goals in 18 Ligue 1 appearances this season and was also being tracked by West Ham.
Despite missing out on Ekitike, it has still been a busy window for Newcastle.
Adding to the signings of Kieran Trippier and Chris Wood, they are also doing a number of late deals.
These include securing Lyon man Bruno Guimaraes, with moves for Brighton defender Dan Burn and Aston Villa full-back Matt Targett also expected to be completed in the coming hours.
Newcastle have also been desperately trying to land another forward and were interested in Arsenal’s Eddie Nketiah.
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However, the Gunners are reluctant to lose him and any form agreement seems unlikely at this stage.
They have also not given up hope of a late loan swoop for Jesse Lingard.
Manchester United have given the England international the green light to find himself a loan move until the end of the season.
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It will now be a race between Newcastle and West Ham to secure his services.
The 29-year-old scored nine goals in 16 matches for the Hammers in the second half of last season.
But the Magpies could tempt him to St James’ Park if they offer a more suitable package.
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