Jack Grealish has made history by signing a British record contract with a major brand change in English football. The Aston Villa captain has agreed a long-term boot deal with Nike, making him the highest-paid British player in the sport.
The 24-year-old midfielder has been with Adidas since he was a teenager, but has now switched to the American sportswear giant.
Grealish, who has been with Villa since he was six, is the first British player to sign a long-term boot deal with Nike.
The deal is believed to be worth in excess of £10million over the next five years and will see Grealish become the face of Nike’s football boots in the UK.
The move is a major coup for Nike, who have been looking to increase their presence in the English game.
Grealish has been one of the most impressive players in the Premier League this season, scoring nine goals and providing eight assists in 25 appearances.
He has been a key figure in Villa’s impressive campaign, which has seen them reach the Carabao Cup final and challenge for a top-four finish in the Premier League.
The England international has also been linked with a move to Manchester United in recent weeks, with reports suggesting that the Red Devils are keen to sign him this summer.
Grealish’s new deal with Nike is a sign of his growing stature in the game and is a major boost for the brand.
The deal is also a major boost for the English game, with Grealish becoming the first British player to sign a long-term boot deal with Nike.
It is a sign of the growing importance of the English game in the global market and is a major coup for Nike.
Grealish is the latest in a long line of British players to sign a long-term boot deal with Nike, following in the footsteps of the likes of Harry Kane, Raheem Sterling and Marcus Rashford.
The deal is a major boost for the English game and is a sign of the growing importance of the Premier League in the global market.