Lionesses' Euro final is the most watched TV moment of the year so far with record numbers tuning in

Lionesses' Euro final is the most watched TV moment of the year so far with record numbers tuning in

The Women’s Euros final is already the UK’s most-watched TV moment of the year – despite only some of the viewing figures for the match being released.

The BBC said a peak live audience of 12.2 million watched England’s historic back-to-back victory on Sunday evening across all BBC platforms.

But the match against Spain was also simulcast on ITV, which is yet to release its own viewer counts – meaning the total will be even higher.

Early reports suggest around four million people watched ITV’s conventional TV broadcast, taking the total to over 16 million. 

It surpasses the record 14.4million who watched England’s last major final, the 2023 Fifa World Cup, was then a record for a Women’s World Cup final.

However, it is some way off of the 17.4million who tuned in to watch the 2022 European final, which saw England triumph over Germany 2-1.

That may yet change once ITV releases official figures covering both ‘linear’ television viewing – old-fashioned TV broadcasts – as well as streams on its ITVX website and app.

The BBC said 11.6million people watched the match on BBC One at its peak – around 59 per cent of all TV audiences at the time.

A peak live audience of 12.2million people watched the Women’s Euro final on the BBC – with the total set to be topped up with ITV viewers (pictured: fans watching at Boxpark Croydon)

England narrowly triumphed on penalties against Spain after finding a 1-1 equaliser in the second half

England narrowly triumphed on penalties against Spain after finding a 1-1 equaliser in the second half

The final is already the most-watched TV moment of the year despite only partial viewing figures being available (pictured: fans watching at Boxpark Croydon)

The final is already the most-watched TV moment of the year despite only partial viewing figures being available (pictured: fans watching at Boxpark Croydon)

And a total of 4.2million streams of the match were played online via BBC iPlayer and the BBC Sport website and app – with the 12.2million figure a combined peak across both TV and streaming.

BBC One had an average of 6.9million watching at all times; ITV saw an average of 2.2million, according to industry magazine Broadcast. 

The Lionesses edged their way to a narrow victory on penalties against Spain after clawing their way back to a 1-1 draw in the second half.

In a promising sign that the tournament could be inspiring the Lionesses of tomorrow, around 20 per cent of those who watched BBC coverage of the tournament online were aged between 16 and 35. 

Lucy Bronze strapping her own leg in the quarter final against Sweden was the most viewed clip from the tournament, the broadcaster said.

She admitted after the final that she had been playing with a broken tibia for the entire tournament – living up to her middle name of Tough. 

Alex Kay-Jelski, director of BBC Sport said: “This final was a landmark moment in sporting history: the kind of moment people will remember exactly where they were when they watched it. 

‘The incredible Lionesses took us on an emotional rollercoaster, and millions were hooked…from start to finish.’

BBC Sport and ITV have also jointly secured the rights to broadcast the FIFA Women’s World Cup 2027, ensuring that the biggest tournament in women’s football remains free-to-air for UK audiences.

MailOnline has contacted ITV for comment. 

Previous Article

Granit Xhaka closes in on surprise Premier League return as '£17m fee is agreed' for former Arsenal star

Next Article

Lionel Messi and his wife Antonella look awkward as they are caught on Coldplay kiss cam at Miami concert - but avoid any controversy

Write a Comment

Leave a Comment

Subscribe to our Newsletter

Subscribe to our email newsletter to get the latest posts delivered right to your email.
Pure inspiration, zero spam ✨