Manchester United are to charge up to £97 for a general admission matchday ticket next season.
For the first time, the Premier League giants will introduce a ‘categorisation’ system for non-season ticket holders which will see games ranked by likely demand.
And under the new pricing model, Category A games set to apply to the likes of Liverpool, Manchester City and Arsenal will see tickets offered from £59 to £97.
United officials say less than one per cent of tickets sold across the season will be at the £97 mark and that they expect the average price will be £46, up £5 on last season.
They also say the new prices mean United remain comparable with other Premier League clubs in the north-west and that prices are below those first proposed to fans’ groups.
Others in the Premier League are already in three figures, including Arsenal, Tottenham Hotspur, West Ham United and Fulham.
Manchester United will charge up to £97 for a general admission matchday ticket next season
The move is the latest attempt by Sir Jim Ratcliffe to raise revenues amid a cost-cutting drive
United will introduce a ‘categorisation’ system for non-season ticket holders in 2025-26
Concessions will return for those buying one-off tickets after they were controversially scrapped in the middle of last season.
The changes are the latest attempt by the club to increase revenue following the arrival of Sir Jim Ratcliffe and Ineos last January.
The minority co-owner has taken control of football operations and has embarked upon two redundancy programmes following a wide-ranging review.
Season ticket prices were raised by five per cent, with United seeking to strike a balance between improving revenues but keeping games accessible.
The other categories are B (£57-86), C (£37-£60) and D (£32-£52). D will only apply to cup fixtures.
