Newcastle United are set to change the club crest they have worn on their shirts for 37 years.
In an effort to make the badge more marketable and globally recognisable, a redesign will be used from the start of the 2026/27 season.
A week-long period of consultation with season-ticket holders and members will now follow, and fans will then be presented with options upon which to vote.
A club statement read: ‘As our club grows on the global stage, the symbol that represents us needs to be able to keep pace. It needs to show up clearly and confidently across everything – from kits to screens to merchandise.
‘So, we’ve been asking ourselves: how well does our current crest represent the club today? And how well will it serve us tomorrow? It’s time to update our crest.
‘This isn’t a decision we take lightly. We love our crest. It’s iconic and has stood us through unforgettable triumphs and testing times. But it was created in a different era.
Newcastle United are set to change the club crest they have worn on their shirts for 37 years
The club are attempting to make the badge more marketable and globally recognisable
A week-long period of consultation with season-ticket holders and members will now follow
‘Its intricate design doesn’t always translate well in today’s digital world. And it’s difficult to reproduce it clearly and consistently. As football and the world changes, so too must the symbol that unites us.
‘This isn’t about walking away from our past. It’s about carrying it forward with pride.
‘The crest is part of our story. It’s on our shirts and inked in our skin. It deserves thoughtful evolution – shaped by the voices of the people who love it.’
