While the Super Bowl is always an event that is followed by millions of people around the world, there will be extra attention on this year’s event.
Not only will Taylor Swift potentially be in attendance to cheer on her boyfriend Travis Kelce – who is set to appear for the Kansas City Chiefs – but he could also be part of a team that makes sporting history.
Facing up against the Philadelphia Eagles, Kelce and the Chiefs will be aiming to become the first team ever to win three Super Bowl titles in a row.
Away from the on-field action, fans are also tuning for the event’s halftime show, which sees an internationally-acclaimed artist perform a set during the interval.
This year, that honor falls to Kendrick Lamar, who will headline proceedings for the first time.
How much will he be paid for the performance and when does his show take place? Read on below to find out how much Lamar will earn from appearing at Super Bowl LIX in New Orleans on Sunday night.
Away from the on-pitch action, fans are also tuning for the event’s halftime show, which sees an internationally-acclaimed artist perform a set during the interval
Although it is seen as an immense opportunity to showcase one’s artistic credentials, there is an unusual element to the fee for the show
How much will Kendrick Lamar be paid for Super Bowl halftime show?
Although it is seen as an immense opportunity to showcase one’s artistic credentials, there is an unusual element to the fee for the show.
Lamar, 37, will not be paid for the show in the same vein as artists before him.
This is because the NFL covers all expenses that come with putting on such a large-scale show, including travel costs.
While Kendrick will not gain anything financially from his show, the possible commercial gain that comes with headlining the Super Bowl is vast.
As the event is watched by more than 100 million people worldwide, it serves as the perfect way to exhibit new material – with artists previously seeing large increases in streams and revenue after a gig.
In the wake of her show at the Super Bowl in 2023, Rihanna saw a massive surge in music sales and streams, as well as product sales from her cosmetics company Fenty Beauty.
In the immediate aftermath of the concert alone, she saw her Spotify streams increase by 640 percent – resulting in a so-called ‘media impact value’ of $88.3million, according to Launchmetrics, via Forbes.
After her halftime show in 2017, Lady Gaga saw her album and song sales increase by a whopping 1000 per cent.
Following a set with Shakira during the 2020 edition of the event, Jennifer Lopez earnt herself 2.3million new Instagram followers.
What time is Kendrick Lamar performing?
The Super is Bowl set to kick off at 11:30pm GMT (6:30pm ET), with the first half likely to be coming to a close around 00:45 GMT (7:45pm ET)
The Super is Bowl set to kick off at 11:30pm GMT (6:30pm ET), with the first half likely to be coming to a close around 00:45 GMT (7:45pm ET), although this depends on how many stoppages in play there are.
That said, Kendrick Lamar should be primed to take the stage for 01:00 GMT (8pm ET) for his eagerly-awaited set.
For viewers tuning in specifically for the half-time show, it is best to do so early to avoid running the risk of missing any of the set.
There is also no defined start time for the performance as the main event is of course the match itself.
