Leeds United will be sponsored by Red Bull next season after the soft drinks giant reportedly struck a deal to purchase a minority stake in the club.
The company’s extensive sports portfolio includes the dominant F1 team that bares its name, as well as a large staple of football clubs worldwide.
Leeds are currently run by 49ers Enterprises, who initially arrived at Elland Road as a minority shareholder in 2018 before taking 100 per cent control last summer.
The fund is made up of numerous entities and individuals, with Hollywood actor Will Farrell the latest A-lister join the list of Leeds investors earlier this month.
According to The Athletic, 49ers Enterprises and Red Bull are close to finalising deal following talks which have been on-going for some time.
Leeds will reportedly ditch current sponsor BOXT as part of the new agreement with Red Bull
The drinks company have a large portfolio in the world of sport which includes a host of affiliated and owned football clubs. (Pictured: Bundesliga side RB Leipzig)
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They report that the agreement will still go ahead despite the club’s failure to make an immediate return to the Premier League following defeat in the play-off final last weekend.
Daniel Farke’s side suffered a 1-0 defeat at Wembley and agonisingly missed out on a place in the top-flight, having racked up an impressive total of 90 points during the campaign.
Red Bull are reportedly set to replace the club’s existing shirt sponsor BOXT, in a deal that would represent a large increase in value on their current deal.
Additionally, Red Bull will not be given a seat on Leeds’ board, and ‘changing the club’s name, shirt colour or stadium name will not be open to discussion in any respect.’
