Phil Foden’s off-pitch earnings have reportedly soared to £4.4million – which equates to £117,000 a month, according to The Sun.
The England international – who signed a new five-year contract with City in October 2022 – works closely with with Nike, Hugo Boss and jewellery brand Cernucci.
His brand collaborations see him earn additional money alongside his his £200,000-a-week wages at Manchester City, according to reports.
It’s believed Foden’s off-pitch earnings were revealed in the accounts filed for Rondog Sports Ltd, which channels his image rights, on Wednesday afternoon.
Foden has a lucrative boot deal with sportswear brand Nike – wearing the Phantom GX SE while playing for Manchester City and England.
Phil Foden’s off-pitch earnings have reportedly soared to £4.4million – £117,000 a month
He also has endorsements with other brands like TCL Mobile & Stat Sports – which is described as is the most advanced wearable tech for footballers on the market.
Additionally, Foden has a significant social media presence – boating an impressive 10.6 million followers on Instagram followers. He is present on Facebook and X.
According to SpeakRJ, the England international typically charges between £2,500 and £24,000 for a single sponsored post on his Instagram page.
Jewellery brand ‘cernucci’ are one brand that are willing to pay somewhere within that region as they have teamed up with Foden to publicise their products.
Foden’s popularity on and off the pitch has also seen him earn a significant amount of money through shirt sales, according to reports.
It’s believed top players take a cut of the money when merchandise that bears their name, squad number, signature or voice is sold by the club.
Foden is also said to have set up PF Property Holdings in 2022. According to The Sun, it has yet to file accounts but records show it paid £180,000 for a house in Stockport last year.
Speaking about Foden’s fame and fortune, a source told The Sun: ‘Phil is as canny off the pitch as he is on it Fame and fortune came to him early, but he has a wise head on young shoulders and is making sure his future — and that of his family — is gold-plated.’
Although, Foden is not the only star in the family. The England international’s son Ronnie has reportedly signed a major modelling deal with a fashion brand after becoming an unlikely social media star.
The Manchester City star’s son has been pictured posing in pieces from the clothing brand Flannels, on his account, which boasts 3.8 million followers, according to The Sun.
Ronnie, who is the eldest child of the England footballer and his partner Rebecca Cooke also has a talent manager, who lands brand collaborations for the account, which is managed by his parents.
Through his parents, he has partnered with Propel Talent Group, a company that claims to manage ‘the careers of some of the UK’s most sought after talent’, focusing on ‘digital talent.’
Ronnie’s account, which is verified on Instagram, shows Ronnie posing in photos with a number of brands tagged including ethical clothing brand Little Bird and Manchester-based shop The Couture Club.
Instagram accounts with more than one million followers are considered ‘mega-influencers’ and can earn upwards of £10,000 per post for a collaboration, while big celebrity accounts can earn upwards of £1 million, according to Influencer Marketing Hub.
