Barcelona partners with Coldplay for El Clasico jersey sponsorship

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Barcelona will wear a special jersey featuring Coldplay’s logo for the first El Clasico of the season.

A part of Barcelona’s ongoing partnership with music platform Spotify, players will don the jersey with the logo to celebrate the release of the band’s tenth album, Moon Music.

It’s also a link the club and band have enjoyed since the 2008-09 season, when Barca unofficially adopted the rockers’ anthem, Viva La Vida.  

This year, Barca’s Spotify shirt logo has replaced with the artwork from the album itself, and fans can expect to see it when Barca take on Real Madrid at the Bernabeu on October 26.

Barcelona Femeni will also wear the shirt for their Liga F clash with Eibar on November 2.

Barcelona will feature Coldplay’s Moon Music album logo for on the shirts for El Clasico

The collab represents an ongoing partnership between the club and Spotify

The collab represents an ongoing partnership between the club and Spotify

Coldplay, meanwhile, launched Moon Music on October 4, and it’s already doing the kind of numbers Lewandowski would be proud of, on the music streamer.

The Chris Martin-fronted group are the most-streamed British band of all time on Spotify, and have 11 tracks that have been streamed over a billion times on the platform. 

Spotify and FC Barcelona’s first-of-its-kind partnership has the aim to ‘bring music and football together like never before’, with Coldplay being the latest artist to be featured on Barcelona jersey’s thanks to Spotify, following previous shirt takeovers with KAROL G, The Rolling Stones, ROSALÍA, and Drake.

FC Barcelona will also share a special edition of the popular Barça Matchday playlist on Spotify featuring themed songs to motivate the players and fans in the build up to the game, which was curated by Coldplay.

Coldplay said: ‘We’ve had a special relationship with the city and the club for many years. We’re also proud to support the UNHCR in their life-saving work to protect refugees and displaced people around the world.’

Juli Guiu, VP of Marketing, FC Barcelona added: ‘The band and the club have a mutual love which stretches back many years from the band visiting training sessions, to Barça players watching Coldplay live in Barcelona over the years, to the band’s music soundtracking some of the club’s best moments.’

Fans can purchase the shirt from club channels on October 18 and visit the FC Barcelona hub on Spotify to listen to playlists curated by the club’s stars.

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